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Entry Experience

(Coming soon!)
Liam standing on a city street corner in New York City, wearing a tan monochromatic outfit.
COMPANY
Forward
ROLE
Product Design, Interaction Design, Animation
TEAM
1 Designer (me!), 1 PM, 3 SWE
TIMELINE
Nov 2021 - Jan 2022

OVERVIEW

In 2021, I worked on a new vision for healthcare where we were building the infrastructure for a new care delivery system from the ground up. Forward started exploring the concept of a smaller, self-serve clinic that could be deployed at scale in more rural parts of the nation. By having Care Stations as easy to access as ATMs, they would serve as the infrastructure for users to engage with their health quickly and conveniently.

⬇️ Below, is an overview of what Care Stations are. This is a promotional video made for an earlier version.

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the PROBLEM

Care Stations needed an intuitive, futuristic, and safe way to be entered.

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Intuitive: Care Stations were such a novel concept to people that we need to grab and hold onto their attention each step of the way.

Futuristic: We wanted Care Stations to feel more like a product than a doctor’s office. It needed to beincomparable to any existing clinical experience.

Safe: We needed to give people a sense of control and make the care station feel safe in order for them to feel comfortable doing sensitive procedures in the care station (i.e. disrobing or talking about health conditions).

Throughout my time working on Care Stations, I worked on two major versions of the product. The first video was Care Stations 1 (CS1) and the next video was Care Stations 2 (CS2). The following entry experience is focused on CS2.

Check-in Flow

As the first point of interaction with the Care Station, we wanted to tee up similar design elements, drawing the button design from the turntable design.

This screen served different functions depending on how far a person was from the screen. 10ft: the screen needs to be eye catching from a distance to attract people walking by. 1ft: there should be a clear CTA that isn’t getting overwhelmed by any visual element.

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Turntable Flow

We chose the retro look because it was less in your face but still felt futuristic. We were also constrained by a pixelated looking screen. One big breakthrough is we learned it feels weird to stand on top of a moving animation so we used the black hole to create a static place for members to stand while animations would happen outside of the circle.

Mainscreen Flow

As people first enter the Care Station, we want the mainscreen to be active but not distract the user from the turntable as they enter. We also tried to make the mainscreen visuals more subtle so that when we introduced the apps, it could have a stronger "wow" factor. Additionally, we needed to maintain a level of privacy before the doors closed since the care station would be in public spaces.

the process

Check-in
  • The first iterations tried to incorporate the cloud of floating icons to tease at what’s to come inside the Care Station but it became too distracting for users.
  • I then iterated to a visual that could allow for movement and visual interest from a distance without being too distracting up close.
Turntable
  • I started with directional arrows to inform members which way to turn. This proved to be overly explicit and I opted for a more subtle approach with some simple foot icons.
  • I iterated with 3 different facets: the size of the black circle, the color of the ring, and the pattern of the ring.
Main Screen
  • I created a boiler plate for the key stages that the mainscreen goes through: wake up, welcome the user, close the door, introduce the apps.
  • From there, I incorporated visual elements from the turntable design.
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Reflection

View the prototype
DRAG