Health Apps were at the heart of what Forward was trying to do. It was the notion that there could be an ecosystem of “apps” that users could download and engage with, just like on their smartphone. There could be a Diabetes App, Skin Cancer App, Marathon App etc. And this ecosystem would be available to 3rd party “developers” who could build apps of their own on top of our infrastructure of Care Stations.
Our team provided a UX/UI guide that aligned to the goals of the project. I used those findings to build wireframes that catered to our two personas representing wine and beer drinkers. The brand tone was already established by the parent brand, KyProud, as well as the Drink KY logo, so I referenced this to extend the color palette and create new branded elements.
This client was extremely collaborative, and worked with us through multiple Figma workshops to solve problems and review work. The app was built with map integrations, location services, account management, a rewards dashboard, and more. Our team also built a marketing site to pair with the app experience to further educate users and drive traffic to app downloads, since the original app was going to be removed from all app stores.
We are currently working toward a second phase to integrate post-launch findings and incorporate more social media functionalities such as following friends, sharing notes as posts, and a social feed.
